Wednesday, August 20, 2008

Presented by Ross Kramer, CEO of Listrak.
Sponsored by The PA Manufacturers Association, The PA E-Commerce Association, and Vertex Internet.

An email marketing campaign is successful when the right audience reads the email and is moved to take the offered call to action. In this webinar you will learn from industry experts how to integrate elements of art and science into your email and inspire your audience to perform your end goal.

Art is all about form and content, and like art, your emails must inspire your audience to perform your end goal. In order to increase your response rate, you must be sure that your email has all of the correct items in place - appealing subject lines, exciting graphics, inspiring content, clear calls-to-action and tempting offers.

In addition to artistic elements, there are certain guidelines that have been tested, measured and proven that you must follow in order to ensure your messages reach your audience. This is the science behind email marketing. It includes things such as acquisition strategy, customer segmentation, relevancy, and deliverability. This exciting webinar will explain how to combine engaging message tactics with established procedures to create email messages that are meaningful and important to your audience.

This session is intended for Business Owners, Sales & Marketing Executives, and Information Technology Professionals.

About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients, such as Daimler Chrysler, Motorola, L’Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

Register for The Art and Science of Email Marketing Webinar >>